Nonprofit Tools: What is Digital Marketing?

Cersai Stark

Cersai Stark

Nonprofit organizations can leverage digital marketing to promote their services and enhance their mission. Even more, nonprofits can stand out by using digital channels to communicate their operations. 


Digital Marketing
Digital Marketing


  • Digital films, podcasts, white papers, e-books, blog entries, and much more can all be considered “content.”
  • Email marketing remains a very effective strategy despite the rise of social media, mobile applications, and other platforms. 


What is Digital Marketing?

Digital marketing can also be referred to as Internet or online marketing. It is a marketing process that can be used to communicate information using digital channels that can be accessed by electronic devices such as tablets, laptops, and phones. 

Now more than ever, nonprofits need to include digital strategies into their marketing mix as it provide countless opportunities to engage with potential donors. Also, knowing where your target audience is can be imperative for effective digital marketing. Various forms of marketing can help in developing a strong strategy.

In addition, some digital strategies have outstanding return on investment possibilities, including SEO, PPC advertising, email marketing, social media marketing, and content marketing. For several nonprofits, digital marketing can be more useful because it doesn’t require significant initial investment.

The Best Forms of Digital Marketing for Nonprofits

In this section, we will highlight some of the most effective digital marketing options that nonprofits can adopt. 

a. Content Marketing

To begin with, content marketing can help improve brand recognition through knowledge sharing and storytelling. Ultimately, the intention is to compel readers to take a step in the direction of becoming a donor. It is also an effective strategy to garner donor contact for additional details. 

In general, digital films, podcasts, white papers, e-books, blog entries, and much more can all be considered “content.” Likewise, incorporating search engine optimization (SEO) into new website content and sharing them are effective ways that content marketing works in harmony with other forms of digital marketing.

b. Email Marketing

Also, email marketing remains a very effective strategy despite the rise of social media, mobile applications, and other platforms. In addition, it can function as a component of a content marketing plan, offering customers value and eventually compelling your audience to support your nonprofit cause. 

All things considered, email continues to provide the best return on investment (ROI). According to a study, an email marketing campaign can yield a $40 return on investment for every $1 invested. Furthermore, 91% of US customers still use email regularly. This proves that nonprofits can use email to target people who might not otherwise interact with their social media marketing efforts.

c. Social Media Marketing 

This covers every action an organization does on social media. By all means, social media is a platform that almost everyone is acquainted with. However, organizations need to employ a more strategic and holistic approach for effective outcomes.

Likewise, there is much more to social media marketing than just posting content on social media sites and leaving comments. Analytics are an essential component of social media marketing. Nonprofits need to be adept at evaluating the effectiveness of their posts and formulating plans based on that information.  Also, before carrying out a new plan, it’s critical to assess the effectiveness of your current social media posts.


As a nonprofit, you need to know which digital marketing strategies will be most effective for your target audience if you want the greatest possible outcomes. In summary, digital strategies help organizations to better understand their clients and provide targeted experiences across all channels. 

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