Best Email Marketing Tools for Nonprofits

Jon Tyrell

Jon Tyrell

Email marketing is a very powerful tool for improving revenue and returns on investment (ROI). In contrast to marketing products, email for nonprofits primarily prioritizes generating more donations. 


Email marketing
Email marketing


  • Email marketing can help motivate clients to give more donations.
  • Most email marketing tools have autoresponse templates.


Best Email Marketing Services for Your Nonprofit

We’ve compiled a list of the top email marketing tools for nonprofits, many of which include features that can assist organizations with specific tasks. This can include expanding your donor email list, publicizing fundraising events, and motivating clients to donate more.

1. Mailchimp

In addition to saving you time, utilizing autoresponders can boost response rates and overall engagement, such as clicks, and newsletter shares on social media. Autoresponders can also improve response rates.

You may automate a variety of campaigns, including welcome series for new subscribers to your mailing list, donation thank-you emails, and re-engagement emails for those who haven’t connected with your brand for a while. However, it can be difficult to set up these autoresponders independently and choose which emails to add to the sequence.

Mailchimp offers autoresponder templates for campaigns like the welcome series so you can avoid setting up those procedures by hand. All you need to do is either write the emails from scratch or modify email templates to suit your needs.

2. Zoho Campaigns

It’s crucial to know your donor base. This can ensure that you have recent contact information to get in touch with donors quickly while ascertaining that all interactions are recorded in one location. By doing this, you can guarantee the most effective way to contact your donor by noting their preferred method of contact (e.g. call or email). In addition, it allows you to have all pertinent records of prior communications on hand to deliver superior service.

Zoho Campaigns is suitable for nonprofits as it provides various contact management tools. With Zoho, you can include custom fields to your sign-up forms and your contact management capabilities. Also, it allows you to capture the precise information necessary for managing your donors.

3. Campaign Monitor

It’s crucial to monitor the results of your email campaigns to identify successful ones, the ones that require improvement, and the elements to be optimized to increase ROI. This ROI frequently relates to donations rather than purchases when executing nonprofit email marketing campaigns. Having the right tools in place allows you to track specific campaigns that have generated donations.

Campaign Monitor provides an effective way to monitor email campaigns. Also, you can acquire add-ons from the Campaign Monitor App Store to extend your email marketing service’s ability. This allows you to track donations through customer relationship management programs like Salesforce and Microsoft Dynamics CRM. 

4. Mailerlite

As a nonprofit, you want your donor to feel valued while sustaining their trust in your organization. Hence, it’s not a good idea to send the majority of your emails to all of your subscribers. This means that you will have to segregate your client base. 

Mailerlite allows you to segment your email lists into categories based on a variety of factors. For instance, you can construct a segment for those who attended a fundraising event for the first time but have never donated. This allows you to send them pertinent emails that are based on their unique situation and prior actions.

5. SendGrid

It is best to treat your recipients like people, not names on a list if you want them to believe that you genuinely care about them and not just their money. Automation is fantastic for saving time. However, to ensure that your donations receive the greatest service, you must combine it with personalization.

SendGrid makes it simpler to customize emails by allowing you to include the donor data you’ve gathered in your message. To begin with, you can decide to include basic demographic information like name, age, and location or custom fields like the causes or events they are interested in. Also, you don’t need to manually add this information for each recipient. SendGrid automatically extracts it from your contact list.


Email marketing is crucial for the smooth operation of your nonprofit and helps you save time. This allows you to concentrate on ensuring your organization keeps doing its critical work in the most efficient way possible.

Do let us know if you enjoyed reading this article by leaving comments and/or suggestions for us at the bottom of this post.

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