Social Media Tools for Nonprofits: Maximizing Engagement and Traffic

Cersai Stark

Cersai Stark

Social media tools help you manage, keep track, and respond to all online interactions with ease and efficiency. These tools also provide a great way to follow hashtags and topics while ensuring your nonprofit’s visibility. 


Social Media icons on a mobile device
Social Media tools


  • A social tool helps you achieve your nonprofit goals while improving social media engagement.
  • Buzzsumo offers interesting discounts for nonprofits who subscribe to their services.
  • Buffer allows you to plan posts for all of your nonprofit’s social network platforms


What are the best social media tools for nonprofits?

With the thousands of social media management and scheduling applications available, it can be quite difficult to determine the most suitable for your organization. Hence, in this article, you will discover some of the most effective social media tools for practical engagement and traffic. 

1. Buffer

Buffer allows you to plan posts for all your nonprofit’s social network platforms. This tool comes with unique features such as an in-platform picture creation, video and gif uploader, analytics report exporting, and a handy browser extension. In addition, it works with all of the major social networks. Some of such include Instagram, Facebook, Twitter, Google+, LinkedIn, and Pinterest.

Also, Buffer allows you to schedule beautiful retweets with the original photo. By integrating with Twitter, you can retweet someone and stretch it out over the day or week. Get started with the free option that allows you to schedule your posts across four social media platforms. 

2. Canva

Canva is a well-known graphic design software that can be used to create excellent visuals and presentations with no prior knowledge of graphic design. The tool is great for designing social media visuals. 

While you can use your photographs, Canva also gives you access to millions of themes, graphics, icons, and fonts. Also, you can store your work for future use. The basic version is free and comes with a lot of features. Even more, Canva has expanded its products to include everything from the Canva PDF Editor to Canva Video, the platform’s free video editing tools.

3. BuzzSumo

BuzzSumo is a software tool that allows you to gain insights into content performance, influencer identification, content alerts, and competitor analysis. You can also conduct A/B testing to determine the best-performing content, what works for other nonprofits, and the number of people engaging and sharing your content. 

Even more, Buzzsumo offers interesting discounts for nonprofits who subscribe to their services. The all-in-one content marketing platform stands out in the area of timely content research and performance analytics. Nonprofits seeking reliable data can opt for this social media tool. 

4. Social Oomph 

Social Oomph is known for its low cost and ease of use for non-techies making it great for nonprofits. For organizations that primarily use Twitter, SocialOomph has numerous tools to increase your productivity and engagement. Some of such include access to plan unlimited tweets, track keywords, store and reuse draft posts, and check DMs on multiple accounts.

Social Oomph also comes with a free option to help you get started. To begin scheduling, connect your social profiles to the platform. The software tool allows you to link a variety of social profiles and even blogs. 

5. Loomly

Loomly allows you to create and manage social media schedules from a single dashboard. In addition, you can obtain real-time insights on each post with Live Post Analysis and share postings with a team member for approval. 

Loomly’s clean UI is one of the platform’s most striking features. The tool stands out among other social media platforms as it is user-friendly with the right amount of whitespace. Also, you can schedule your articles and integrate them with Hootsuite and Buffer.


To sum it all up, improving your social media strategy will demand reviewing your analytics to see which posts are performing well, analyzing your audience engagement, and discovering the various content that resonates more effectively. A social media tool helps you achieve your nonprofit goals while improving social media engagement. 

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