Top Social Media Best Practices for Nonprofits

Jon Tyrell

Jon Tyrell

Social media best practices for nonprofits can ensure that organizations effectively navigate the advantages and obstacles that characterize the online space. Small nonprofits are frequently run by small teams and volunteers as well as limited funding and resources. Likewise, social media can sometimes be a lost cause when organic reach declines in favor of ad spending.


Social Media Best Practices for Nonprofits
Social Media Best Practices for Nonprofits


  • Display to your audience who and why your nonprofit was created and introduce your volunteers to the public.
  • Share the tales of the individuals and groups your nonprofits have been able to impact through various efforts.

Tips and Best Practices for Using Social Media

By discovering how to implement a successful social media strategy for your nonprofit, you can ensure every effort counts and effectively spread your message. Here are some time-saving strategies to consider. 

1. Create Nonprofit Accounts.

The majority of social media sites such as Facebook and Instagram have tools and resources just for nonprofits. As a result, nonprofits can organize fundraisers from their accounts and include “donate” buttons on these platforms. Also, YouTube provides Link Anywhere cards, production resources, specialized technical assistance, and fundraising opportunities. All these advantages can be accessed for free as long as your nonprofit is registered. 

2. Provide a Donation Button.

Secondly, ensure your donation buttons on Facebook and Instagram are visible if your nonprofit takes donations as both platforms provide tools for fundraising. You never know when someone might come across your nonprofit on social media and choose to donate.

Also, add links to your social network profiles on your website, newsletter, and email signatures. The goal is to make it easy for users to connect while assuring them that they are following legitimate accounts. 

3. Create Social Media Policies and Guidelines

Lean teams are frequently used to manage nonprofits. Likewise, these organizations receive support from a network of volunteers from all backgrounds and skill levels. Nonprofit social media policies give administrators the ability to set boundaries while retaining flexibility.

It is simpler to enroll new volunteers and provide consistency when there are clear procedures in place, regardless of who manages the accounts. Also, it is important to create social media guidelines in addition to social media policies. They can be handled as different documents or combined.  Most importantly, teams should be given the information they need to succeed through guidelines. This will also keep your nonprofit’s limited resources from being overstretched.

4. Make a Content Calendar

Using a content schedule will help your nonprofit team stay on the same page. Planning prevents teams with limited resources from being overworked or forced to scramble to pull things together at the last minute.

Also, it pays to be prepared for significant occasions that will advance your cause. For instance, a nonprofit that supports women will probably want to prepare content for Mother’s Day, Gender Equality Week, and International Women’s Day. Likewise, traditional holidays and significant anniversaries should be prioritized. 

5. Talk About the People in Your Story

Humans bond with one another. That’s all there is to it. Statistics show time and time again that social media posts with images of people typically get more likes and comments. According to a Twitter study, videos with humans in the initial few frames have a 2X greater retention rate. Also, in a second study by the Georgia University of Technology and Yahoo Labs, pictures with people in them had a 38% higher chance of getting likes and a 32% higher chance of getting comments.

People are becoming more curious about the individuals behind brands and logos these days. That applies to organizations as well. Display to your audience who and why your nonprofit was created and introduce your volunteers to the public. Share the tales of the individuals and groups your nonprofits have been able to impact through various efforts.


Fortunately, there are many tools and services accessible on social media for organizations. Most platforms, such as Facebook, Instagram, and YouTube, provide assistance and exclusive features for nonprofits. Nevertheless, there is a need to know the social media best practices for nonprofits and how to use them.

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