Top 5 Digital Marketing Tools for Nonprofits

Cersai Stark

Cersai Stark

Digital marketing allows you to reach a wider audience, cut expenses, and improve engagement with your target audience. Also, digital marketing is a never-ending process. Therefore, keeping an eye on and evaluating your nonprofit performance is crucial. 


Digital Marketing
Digital Marketing


  • One excellent tool to assist with mobile website optimization is Hubspot Website Grader 
  • SEMrush is a digital marketing tool that can be used to discover popular content topics related to your industry.


Top nonprofit tools for digital marketing

As we all know, audiences and trends are always changing. Consequently, there is a need to use data to continuously hone your nonprofit approach and stay up to date. This article will consider some of the most crucial digital marketing tools for nonprofits. 

a. Google Analytics

Google measures and reports website traffic through its freemium web analytics tool, Google Analytics. Even more, the software can be used by nonprofits as it offers a plethora of helpful data about websites, including visitor numbers, traffic sources, and demographics by region. 

Also, nonprofits can adjust their content strategy based on a wealth of data from Google Analytics, identifying what works and what doesn’t. Google Analytics is an invaluable tool that practically every business concerned with SEO needs to have. 

b. SEMrush

SEMrush is a digital marketing tool that can be used to discover popular content topics related to your industry. In addition, you can use the SEMrush Content tool to refine these subjects to better fit your organization’s requirements.

Start with a content gap analysis to identify the keywords that some exceptional organizations rank for and develop unique website content. In addition to offering suitable content length and keywords, the SEMrush Content tool may be used to build effective content briefs. For the most part, everything you need to improve your content is included in the SEMrush content marketing and optimization tool.

c. Ahrefs

Ahrefs is merely second to Google among the top website crawlers. With the tool, you can identify the areas that require work for search engines to rank your website better. 

Also, you can use this SEO tool to showcase the content on your website that has received the most links. With Ahrefs, you can validate and fix broken links on your website and get an overview of your top pages to see what content draws in the most visitors.

d. BuzzSumo

BuzzSumo is a software application that provides insights into competitor analysis, influencer identification, content alerts, and content performance.  Also, A/B testing is another effective way to discover which content performs best, what other nonprofits find effective, and how many people interact with and share your content. 

More importantly, Buzzsumo provides intriguing price breaks for NGOs who use their subscription services. This all-in-one content marketing platform excels in performance analytics and timely content research. 

e. Hubspot Website Grader

One excellent tool to assist with mobile website optimization is Hubspot Website Grader. Upon entering the URL of your website, the digital marketing tool provides you with instant feedback regarding the performance of your site as well as suggestions for enhancing your SEO efforts. 

In addition, you can quickly discover how well your website is performing, identify specific problems, and gain helpful advice on how to address them. The how-to information guide can also provide information you how to make your website better. 


In summary, nonprofits can leverage digital marketing tools to assist in their marketing efforts. However, choosing from the plethora of options available for digital marketing might be daunting. You can kickstart your journey with the tools outlined in this article. 

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