Nonprofits can increase their degree of openness, stay up to date in a technological environment that is changing quickly, and take advantage of expansion prospects with the aid of digital marketing. Digital marketing remains a useful tool for nonprofits as it makes it simple and quick to communicate with donors and supporters.
- Your website must have a specific page or blog explaining your data governance or cookie policy.
- According to an Adobe study, 61% of Americans believe that diversity in advertising is crucial.
Top digital marketing trends for nonprofits
This article will consider some of the top trends in Nonprofit digital marketing.
1. Inclusive digital marketing
Nonprofits that choose to prioritise diversity and accessibility during their digital transition will gain more devoted supporters and advocates in the future. By and large, two of the most significant trends to watch out for are the rise of improved accessibility standards and inclusive digital marketing.
Also, this requires that social media posts, forms, website copy, and other marketing materials should all be completely inclusive and accessible to everyone. In terms of colour, gender, class, and many other perspectives, representation is important. As your audience connects with you, whether recurrent or prospective donors, they will be anticipating these messages and images.
According to an Adobe study, 61% of Americans believe that diversity in advertising is crucial. Also, Pew Research claims that Gen Z is the most diverse generation in history and will continue to be so in the future.
2. Video content
Secondly, organisations are spending more money on video content. Since videos allow you to express your narrative vividly and precisely, they are very beneficial for nonprofit organisations.
All in all, 82% of all web traffic comprises video, and a growing number of internet users anticipate seeing more videos from marketers. Also, almost all of the main platforms, including Facebook, Instagram, YouTube, and others, offer a short-form alternative for video content. Undoubtedly, this means that your outreach approach should include a significant amount of short-form videos.
3. Alternative Payment Methods
Given the rise of cryptocurrencies and peer-to-peer mobile payment platforms such as Venmo, Nonprofits must incorporate multiple payment options for fundraising. For P2P transactions, Venmo is currently used by over 90 million Americans. Not far behind are more payment options like Apple Pay, Zelle, Paypal, Stripe ACH, and many more.
The quick popularity and uptake of these payment options are largely due to the social media component. Also, every P2P transaction that is uploaded to the user’s social feed within the app frequently has amusing captions and emojis attached to it. Conversely, when incorporating these payment options into your fundraising plan, think of creative ways to utilize this social media platform.
4. Cybersecurity and Data Responsibility
Lastly, data accountability practices are receiving more attention as a result of the recent implementation of the CCPA and GDPR. 39% of Gen Z say they trust companies to protect their data. This shows the need for organisations to strengthen their data governance practice. Also, while your IT team is probably concentrating on more significant cybersecurity tasks, consider introducing more standard practices in nonprofit technology. This includes email list cleanliness and single sign-on (SSO), along with other responsible data habits. Additionally, your website must have a specific page or blog explaining your data governance or cookie policy.
Conclusion
Although digital marketing trends change over time, various ones remain crucial. Also, with digital marketing, you can increase engagement with your target audience, reach a larger audience, and save costs. However, you should note that it is an ongoing process. Therefore, it is essential to monitor and assess your nonprofit’s success.
If this article resonates with you, we welcome your thoughts, suggestions, and questions.