Keyword Research Tools for Nonprofits

Cersai Stark

Cersai Stark

Keyword research tools are discovery tools. Essentially, they provide a great way to discover trending keywords as well as industry-specific keywords to guide your content creation efforts. 

Likewise, it is important to understand how Google ranks significant nonprofits, especially with the fiercely competitive landscape. Keyword research tools allow you to conduct keyword research audits on best-performing websites to improve or readjust your SEO efforts.  


Keyword research image
Keyword research


  • Use Google Trends to uncover variations in search volume by city or location.
  • Ahref’s free subscription comes with a variety of tools that can be used to analyze your website.


Effective Keyword research tools for nonprofits

Unearthing your most potent SEO keywords may not be readily apparent. Thus, the quest to uncover these invaluable keyword treasures requires extensive research, delving into a multitude of data sources to explore every conceivable variation of the keywords and/or phrases discovered. In this article, we will consider some of the most effective keyword research tools to guide you in your discovery of relevant and industry-specific SEO Keywords. 

1. Rank Tracker 

Rank Tracker helps you get the most comprehensive list of keyword suggestions. Also, the tool allows you to evaluate the keyword complexity and traffic potential of specific keywords. With just a little effort, you can attract more visitors to your website. 

Although Rank Tracker’s pricing option provides a more feature-rich commercial edition, you can begin with the free version which allows you to perform keyword analysis. Leverage the platform’s research tool to evaluate the traffic potential of specific keywords.

2. Ahrefs

Ahref’s free subscription comes with a variety of tools that can be used to analyze your website. Also, Ahrefs allows you to use its keyword research tools for free without creating an account. This is likewise the same for Ahref’s Keyword Generator and Keyword Difficulty Checker. However, other functions may demand the creation of an account.

Use the Keyword Difficulty Checker to understand the ranking difficulty for specific keywords as well as the number of backlinks required. 

3. Google Search Console 

Google Search Console is a research tool to analyze your current SEO keywords as well as their average Google positions, impressions, and click-through rates. A good understanding of this research data helps you discover unique SEO strategies

4. Google Trends 

Use Google Trends to uncover variations in search volume by city or location. Even more, by comparing two synonymic queries, you can see how misleading a country-level keyword analysis for a local nonprofit can be. When conducting local keyword research, you must understand that search habits vary by country. Also, the patterns vary significantly by region. Hence, you will need a precise local keyword tool to guide your research. Google Trends is a must-have tool for successfully carrying out local research. 


To sum it all up, Search engine optimization (SEO) cannot be overlooked as it provides a great way to gain more visibility for your nonprofit on Google and Bing. Even more, keyword research tools allow your nonprofit to greatly benefit from website traffic, including increased membership and PR attention.

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