Top Five Peer-to-Peer Fundraising Ideas for Small Nonprofits

Cersai Stark

Cersai Stark

Peer-to-peer fundraising is an effective tool to attract supporters across social networks. By and large, the fundraising strategy can be used to reach a large number of prospective donors and gain awareness for your cause. Organizations seeking to gain significant donations can opt for peer-to-peer fundraising as it is more effective than traditional fundraising campaigns.


peer-to-peer fundraising
peer-to-peer fundraising


  • Giving days allows your volunteers to solicit donations on behalf of the organization within 24 hours
  • Organizations can launch a peer-to-peer fundraiser in someone’s honor
  • Peer-to-peer fundraising is an effective way to meet your fundraising objectives.


Peer-to-peer fundraising ideas for small nonprofits

In this article, we will consider the top five peer-to-peer fundraising ideas that small nonprofits can adopt to solicit donations.

1. Awareness Campaign

A peer-to-peer awareness campaign allows your organization to centralize its mission and reach new audiences. This campaign provides a great way to enlighten people about your cause and raise awareness. Participants, in turn, contribute to spreading awareness by reaching out to their relatives and friends.

Essentially, a campaign such as this allows you to provide extensive information about what your organization does, how it does it, and why it is important. Likewise, your most ardent and committed supporters will make the best peer-to-peer participants.

2. Peer-to-peer giving days

This peer-to-peer fundraising idea is as simple as well as effective. Primarily, giving days allow your volunteers to solicit donations on behalf of the organization within 24 hours. To boost engagement, you can incorporate an element of competitiveness by asking people to sign up as teams and compete to see who can raise the most money within 24 hours.

To begin with, pick a day that is considered special to your organization. This could be your nonprofit’s anniversary or Giving Tuesday. Afterward, spread the information and begin the process of recruiting fundraisers. Finally, guide participants in creating their fundraising page and promoting the campaign on their social media networks.

3. “Give-it-up” challenge

The ‘Give-it-up’ challenge inspires participants to sacrifice personal indulgences, channeling the saved funds to support for your organization’s noble cause.

By and large, participants may choose to set a goal to give up something as simple as their daily cup of coffee or lunch meal. During that time, individuals can save money by brewing coffee at home or making their lunch. Ultimately, the goal is to support your charity organization in a simple way.

This peer-to-peer fundraising challenge encourages volunteers to multiply their influence by challenging their networks to do the same.

4. Virtual a-thons

Planning a peer-to-peer walk-a-thon or fun run will require a significant amount of time and effort. On the other hand, a virtual a-thon can save your organization time and money. Rather than gathering participants on a specific day, fundraisers can join your campaign on their own time regardless of their location.

Your peer-to-peer a-thon event will require a website. Also, your participants will need to have their fundraising pages to gather money from family and friends. However, challenges or events will need to be completed on their own. Likewise, participants can track their progress on their personal fundraising pages and share it with their networks until the campaign is over.

5. Tributes and memorials

Lastly, organizations can launch a peer-to-peer fundraiser in someone’s honor. This effective method is one great way to direct your fundraising efforts toward sharing a personal narrative that your organization supports. You may want to attach a reward such as incentives and gifts for participants who earn the most money.


Peer-to-peer fundraising is an effective way to meet your fundraising objectives. By and large, it can assist your organization in recruiting participants, inspiring fundraisers, and developing long-term relationships with supporters.

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