Steps to Writing a Nonprofit Business Plan

Jon Tyrell

Jon Tyrell

Writing a nonprofit business plan is essential for setting clear goals and strategies for your organization.


Nonprofit business
Nonprofit business


  • The executive summary gives the first impression of your business plan.
  • Market analysis, marketing, and program description are integral components.

Nonprofit Business Plan: A Beginner’s Guide

Here are some steps to follow when creating a nonprofit business plan:

1. Executive Summary

Start by writing an executive summary, which is a brief overview of your nonprofit business plan. It should include the purpose of your organization, the goals you want to achieve, the services you offer, and the strategies you intend to employ.

2. Your Organization’s Description

Provide a detailed description of your nonprofit organization, including its mission, vision, values, and history. Explain why your organization is unique and how it fills a need in your community.

3. Market Analysis

Conduct a market analysis to identify your target audience and competitors. This will help you determine how to best position your nonprofit in the market and develop strategies to attract and retain donors, volunteers, and other supporters.

4. Programs and Services

Describe the programs and services your nonprofit offers, including how they align with your mission and goals. Explain the impact they have on your community and how they are funded.

5. Marketing and Communication

Develop a marketing and communication strategy to promote your nonprofit and engage with your target audience. This should include your social media presence, website, email marketing, events, and other communication channels.

6. Financial Plan

Create a financial plan that includes your budget, revenue streams, and fundraising goals. This should also include how you plan to measure the success of your fundraising efforts and how you will use the funds to achieve your goals.

7. Governance and Management

Describe your nonprofit’s governance structure and management team. This should include the board of directors, staff, volunteers, and any other key stakeholders.

8. Evaluation and Monitoring

Develop a plan to evaluate and monitor your nonprofit’s performance. This should include key performance indicators (KPIs) and metrics needed to measure the success of your programs and services.


By following these steps, you can create a comprehensive nonprofit business plan that will help you achieve your goals and make a positive impact in your community.

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