Nonprofits must be willing to invest in a multichannel strategy for fundraising campaigns. This ensures that organisations can capture opportunities when donors are ready to donate. Also, fundraising campaigns can be leveraged to engage current donors and win over new partners in the digital era.
- Creative Content is key to successful fundraising campaigns
- The success of your multichannel fundraising campaigns depends on how well you understand your donors and their preferences.
Best Practices for Developing Fundraising Campaigns
The actions listed below can help you raise awareness for your nonprofit, draw in new donations, and cultivate long-lasting partnerships.
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Optimize Your Website For Search Engines
According to a poll by Data Axle, most contributors (44%) who give to a nonprofit do so by visiting the organisation’s website. Hence, it is best to answer the question; how high does your website rank in search engine results pages (SERPs) to capture potential donors?
Your website may be well built with vibrant colours that draw attention to your cause straight away. However, if donors can’t locate you, they can’t donate to you. Now more than ever, SEO is essential to promote your nonprofit cause and raise awareness. To begin with, make your website mobile-friendly, ensure it loads quickly, and update tags and meta descriptions.
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Create New, Valuable Content
Secondly, keep your website’s content current by removing any out-of-date items and keeping your homepage and news updated. To showcase a current campaign and the various contributions, create fresh content blurbs.
According to a study, donors prefer to communicate with NGOs via email. It should come as no surprise that personalisation increases email opening and clickthrough rates. As a result, you should have enough information about your contributors to send them engaging content at the right moment. Also, remove all obstacles to engagement and inspire action.
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Make Social Media Donations Easier
According to research, young people are more likely to interact with charitable organisations on social media. One of the finest methods to reach the younger generation and increase their knowledge of your cause is through various social media platforms, where 90% of Millennials and 74% of Gen Z are active users. Hence, be sure to support efforts that target all contributors who utilise social media.
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Make Use of Video Appeals
Another useful strategy is giving potential donors a glimpse into the mission of your organisation through videos. Also, you can allow the recipients of your nonprofit efforts to share their experiences in their own words. This provides a great way to draw donors and inspire them to support your cause.
By examining engagement statistics, nonprofits can monitor the popularity of various video formats. Understanding what content moves your audience makes it easier to create more pertinent content. You can also target a particular audience and distribute content programmatically.
As earlier stated, use all of your social media channels to advertise your videos, and your email lists to distribute alerts.
Conclusion
Channel preferences are continuing to change as a result of the pandemic. The success of your multichannel fundraising campaigns depends on how well you understand your donors, their preferences, and the data and technology that may be used to support them.
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