A Google report has revealed that searches for local destinations without the phrase “near me” have increased 150% in the previous two years. This indicates the importance of local SEO tools as people are increasingly anticipating local results when conducting research. Likewise, nonprofits that choose to leverage this information will attract more website engagement.
- Microdata Generator eliminates the need for coding knowledge by enabling you to easily produce Schema code.
- Local-Pack-O-Meter helps to identify SEO possibilities based on features that are gaining relevance but may oftentimes go unnoticed.
- Siteliner can be used to identify critical issues that hinder your nonprofit’s website and its ranking.
What are some of the best local SEO tools for nonprofits?
By utilizing the “search and deliver” dynamic of SEO, nonprofits can better reach local audiences who signal their interest and involvement through their search behaviors. Likewise, local SEO tools allow you to engage supporters, boost donations, and spread the word about your nonprofit’s objective. In this article, we will consider some of these local tools that can help you reach your target audience.
1. Siteliner
Siteliner stands out for its quick and easy-to-use platform. Essentially, the tool can be used to identify critical issues that hinder your nonprofit’s website and its ranking. Siteliner helps to detect issues such as duplicate content and broken links.
To begin with, enter a specific URL of the page you want to check and leave Siteliner to do the work. After scanning the domain, it will display a series of graphs and charts. Siteliner identifies pages with duplicate material and highlights the percentage of problematic content on the chart. You can also download the report for future reference.
2. Microdata Generator
Microdata Generator eliminates the need for coding knowledge by enabling you to easily produce Schema code. All you need to do is input some basic information. When you provide structured data, you help Google better comprehend the objective of your web pages. This in turn can lead to higher search visibility.
Google’s preferred Schema markup for Microdata Generator is JSON-LD. Also, MicroData format is available. To begin with, fill up the table and let Microdata Generator develop the code for you. Afterward, copy and paste it into your website.
3. Local-Pack-O-Meter
Local-Pack-O-Meter is a free tool that leverages Traject SERP data to show how the composition of SERPs changes over time. Essentially, the local tool accomplishes this by tracking the appearance of items such as People Also Ask, knowledge graphs, photos, shopping boxes, news, and advertisements, among others.
Also, Local-Pack-O-Meter helps to identify SEO possibilities based on features that are gaining relevance but may oftentimes go unnoticed. Nonprofits seeking outstanding local SEO tools can opt for Local-Pack-O-Meter.
4. Local RankFlux
Local RankFlux is the primary ranking fluctuation tracking tool for local search. By and large, the tool can be used to assess volatility and uncover probable algorithm modifications. Local RankFlux achieves this by tracking daily ranking movements across 14,000+ keywords.
As a user, you get to choose if you want daily, weekly, or only urgent alerts. This is especially handy after undertaking site modifications or following the release of a new Google algorithm update. Likewise, Local RankFlux informs you when there is a fluctuation in local search results. The local SEO tool is 100% free to use and there are no usage restrictions.
5. GMBspy Chrome Extension
GMBspy Chrome Extension searches for and displays information about competitors’ Google Business categories. Likewise, the local SEO tool is simple to use and requires no technical knowledge. GMBspy distinctly displays data regardless of where you are in Google Maps or Google Search. This in turn helps you have a better understanding of any competitor’s GMB optimization plan.
You can use the ‘copy to clipboard’ feature to gain more information. Even more, GMBspy allows you to compare and contrast multiple competitors across multiple categories.
Conclusion
To sum up, local SEO tools provide vital information about your online presence. Likewise, it helps your nonprofit to gain the needed visibility to attract donors and clients. Leverage these local SEO tools outlined in this article to begin your journey.
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