5 Link Building Strategies for Nonprofits 

Jon Tyrell

Jon Tyrell

Any SEO plan must include link building as a key component. Relevant links can help increase the authority of your website and assist with ranking for queries that are pertinent to what you do.


Link building
Link building


  • Partnering with other Blog owners makes backlinks easier. 
  • Interesting content is also a strategic means of link-building.


Link Building Strategies for Nonprofits

To make a nonprofit’s link-building plan current and successful, it should adopt the following components.

1. Contact Current Community Partners

Requesting links to your nonprofit’s website from other websites can be time-consuming and usually unproductive. However, you can get in touch with companies and organizations that you already have a partnership with or a relationship. This is the easiest way to get other websites to link to your nonprofit. Also, if they are aware of your organization, they are considerably less likely to ignore your email and provide you with a link. Most importantly, the more relevant your website’s theme is to a site that links to you, the better.

2. Visit the Relevant.gov and.edu Websites.

Secondly, links from .gov and.edu websites are worth more to your web domain than links from regular.com or.org websites. Government organizations may only host websites with the .gov domain, while universities may only host websites with the.edu domain. By and large, they are more important sources of knowledge and power since these domains are set aside for these organizations. A link from one of these domains is worth more than the sum of links from numerous .com websites.

3. Allow Nonprofits, Advocates, and Donors to Guest Blog

To encourage other websites to naturally connect, your nonprofit should have a blog that creates high-quality, engaging content about your cause. Be open to guest blogging posts from donors, advocates, nonprofits, and other pertinent sources in addition to your blogging efforts. Allowing other websites to contribute their content in support of your cause is advantageous to both sides as long as the content is valuable to your audience. When an external organization posts content on your website that you’ve given the go-ahead for, they’ll probably direct their audience to it as well.

4. Share and Repurpose Content

Repurposing and sharing content is a great way to build authority links for your organization. For instance, you may turn interactive infographics into films and distribute them on YouTube or other video-sharing platforms if you have them. Additionally, you may transform videos into podcasts, case studies, or blog pieces. By using these tricks, you may increase the number of visitors to your website and the number of backlinks it receives without spending hours developing new content.

5. Publications for Your Events

Lastly, using press release services can help spread the news about your event while offering great links to your nonprofit’s website. Press releases can be relevant in the area of promoting your yearly contribution drive, a community event, an activity to find volunteers, or your attendance at an upcoming conference. Using paid distribution services like PRWeb or eReleases to share your newsworthy content is a cost-effective way to attract the correct audience while generating excellent backlinks. 


In summary, link building is still a crucial component of your nonprofit marketing strategy in the digital age and is also critical for search engine optimization. When done correctly, it improves your site’s rank position, leading to more visitors and sales. The aforementioned link-building approach aids in building authority links and enhancing your nonprofit websites.

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