Although it is possible to manage online content manually, a content calendar provides an effective solution for long-term content creation. Also, a content calendar comes with more functionality which allows you to track all online content.

• It is best to plan and keep track of all your organization’s content marketing activities
• The CSV Importer allows you to move your workflow out of spreadsheet software such as Excel to Asana.
• Asana uses a project management tool that makes it more flexible to modify as priorities shift.

Why nonprofits should use the Asana content calendar?

Asana has a free template that can help your organization plan out an ample range of social content. The tool also provides an easy way to reschedule, collaborate with teams, and minimize constraints.

In addition, to the aforementioned, the Asana calendar template comes with pre-built sections and custom tags making it easy to manage your organization’s social campaigns. Unlike other static tools for content creation like Excel or Google Sheets, Asana uses a project management tool that makes it more flexible to modify as priorities shift.

How to create a content calendar using Asana

There are different ways to create a content calendar with Asana. However, we will consider one of the most effective options in this section.

Use the Asana content calendar template

If your organization already has an existing spreadsheet, you can import it into Asana to track your content. The reusable calendar template allows you to track all blog posts, articles, videos, and assets. In addition, Asana simplifies content management as the tool outlines each step that spans ideation to publication. The tool also provides an effective space for easy collaboration.

A nonprofit may choose to use the template to track vital information for each post with the optional custom tags. This can also include:

• The timeline for a post

• The primary channel

• The status for each post (eg pending review, published, peer-reviewed, etc)

• The type of content

• The approval status

• The date of publication

How to use the CSV Importer 

The CSV Importer allows you to move your workflow out of spreadsheet software such as Excel to Asana. Also, the tool can be used to import data from other work management tools. CSV Importer gets all of your organization’s data into Asana with no manual mapping.

You can easily see your rows as trackable tasks in a project once imported. Also, each column is organized into metadata about your tasks. To begin with, you can name each column in your spreadsheet with labels such as Name, Description, Start Date, Due Date, Assignee, and Type among others.

However, watch out for incorrect data in your named columns. For example, if you have an email address in the Due Date column, the due dates will not import correctly: rather, a new text-based field will be created.

Other content calendars that can be created using Asana templates as a tool include blog calendars, email marketing calendars, video production calendars, and primary content calendars, among others.

Conclusion

To sum up, it is best to plan and keep track of all your organization’s content marketing activities. A good way to go about it is by using an interactive content calendar such as Asana. In addition, a fully featured content calendar allows your organization to further plan detailed projects and track marketing activities to ensure effectiveness.

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