What is Content Marketing?
Organisations these days use content marketing as their main strategic approach. This method goes beyond carrying out sales activities of a product or service, or […]
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Vanity Metrics in CSR Reporting: What Corporate Foundations Can Learn
I Introduction A crucial skill for ESG (Environmental, Social, and Governance) leaders and foundation executives is the ability to discern between ego-stroking statistics and practical […]
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Manila Nonprofits: Why Newsletter Subscriptions and Digital Marketing Matter
Nonprofits can enjoy unrestricted access to supporters, volunteers, and donors through newsletter subscriptions. Digital marketing has emerged as a critical tool for gaining visibility and […]
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Vanity Metrics vs Impact Metrics: A Grantor’s Framework for Measuring What Matters
I Introduction The philanthropic landscape is navigating a critical period characterized by a shift away from cursory reporting and toward a more thorough, empirically grounded […]
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The Hidden Cost of Vanity Metrics in Grant Funding
I Introduction Accountability tools often harm the causes they support. At the heart of this tension is the vanity metric, a data point that appears […]
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Newsletter Subscription Strategy: How Nonprofits in Gauteng Can Grow Their Impact
A strategic newsletter subscription approach provides significant benefits to Gauteng-based nonprofits. Modern donor support requires a strong communication strategy to drive supporter engagement, service awareness […]
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