Digital marketing can be incredibly helpful for nonprofits that have to work with limited resources. Organisations can expand their reach by using digital channels, including social media, email, and search engines. By and large, this allows for more intimate and effective communication with donors and supporters.
- Digital marketing levels the playing field for both new and well-established nonprofits.
- You can maximise the reach of your content by using the LSI Keywords Generator.
What are the top digital marketing tools for Nonprofits?
In this article, we will consider some of the top tools that Nonprofits can leverage in their digital marketing efforts.
1. BuzzSumo
BuzzSumo is a platform that offers insights into content performance, influencer identification, content alerts, and competitor analysis. With A/B testing, you can discover which content works best, what other nonprofits find beneficial, and how many people interact with and share your content.
Also, Buzzsumo offers interesting pricing discounts for nonprofits through their subscription services. The all-in-one content marketing platform stands out for its timely content research and performance statistics.
2. LSI Keyword
For the most part, Google associates concepts and phrases with your topic, known as LSI (latent semantic indexing) keywords. As a result, you increase the likelihood of ranking higher in search engines when you help them grasp the context and calibre of your content.
You can maximise the reach of your content by using the LSI Keywords Generator. To improve your SEO, create more semantically related keywords with this tool for keyword optimisation.
3. Copywritely
Copywritely eliminates keyword stuffing and plagiarism, improving the search engine rankings of your website. In addition, the tool can be used to improve landing page conversions by making language understandable and simple to read.
To begin with, review your articles with Copywritely’s paraphrase optimisation tool, word counters, and grammar checker to increase efficiency. Also, get comprehensive SEO content analysis to discover the issues preventing pages from ranking better on search engine results pages, and optimise content for both people and search engines.
4. Google Search Console
Organisations can use Google Search Console for free. Essentially, the SEO tool allows you to track and report on your website’s visibility in Google Search Engine Results. Conversely, all you need to do is use Google Analytics or add a code to your website to test it before submitting your sitemap for indexing. Afterwards, you may see how Google and its users view your website.
All in all, Google Search Console allows you to enhance your website so that it performs better in Google search results.
5. Asana
Asana offers a free template that can assist your nonprofit in creating a wide variety of social media content. Additionally, the tool offers a simple approach to working with teams, rearranging schedules, and reducing restrictions. To make managing your nonprofit’s social media initiatives even easier, the Asana calendar template also includes pre-built sections and custom tags.
Asana employs a project management tool, which makes it more adaptable to adjust when priorities change, in contrast to other static solutions for content creation like Excel or Google Sheets.
Conclusion
Digital marketing levels the playing field for both new and well-established nonprofits. Even more, it equips organisations to understand the outcomes of their efforts thereby excluding guesswork. Now more than ever, nonprofits can leverage digital efforts to ensure their charitable fundraising are effective.
If this article resonates with you, we welcome your thoughts, suggestions, and questions.