Determining the future direction of an organisation is only one aspect of strategic planning. A strategic plan, first and foremost, defines the organisation and offers specific steps to accomplish its objectives. Also, a strategic plan enables the organisation to maintain its basic goals and values while navigating unanticipated events and seizing new opportunities.
- Reducing entrance barriers allows an organisation to increase the conversion rate of its donation form.
- Working with local businesses or the regional branches of larger organisations can help an NGO expand its reach.
Importance of Strategic planning
We are biased in most of our decisions. Hence, participating in a strategic planning process enables an organisation to overcome cognitive biases. This is done by carefully weighing the options and supporting them with precise data, projections, or case studies.
Also, nonprofits can operate more effectively through strategic planning. 90% of people worldwide use mobile devices. Hence, organisations can expand and personalise their communications to reach more people with targeted assistance. As more nonprofits employ digital communications, an increasing number of people will be able to get the help they require.
In summary, strategic planning fills the gap between the goals and the actual means by which nonprofit leadership will accomplish their objectives. Given the variety of tools available for nonprofit strategy planning, it is absurd for an NGO to operate without a plan in this modern era.
Strategic Planning for Nonprofit Fundraising
The key to maximising an organisation’s impact is efficient fundraising. Hence, in this section, we will discuss a few of the fundraising strategies that nonprofits should take into account.
a. Prioritise donor Data
It is best to ensure donor data is used whenever your organisation conducts a fundraising campaign.
b. Embrace corporate alliances
Working with local businesses or the regional branches of larger organisations can help an NGO expand its reach. Essentially, nonprofits can leverage collaboration to establish relationships with influential individuals in their community and acquire more access to new revenue streams.
c. Provide several payment options
Some donors are tech-savvy and would prefer mobile wallet options like Apple Pay and Google Pay. Hence, the most practical option is to leverage a mobile wallet, which allows donors to give whenever and wherever they choose.
Furthermore, some people might want to make donations through PayPal. As such, ensure you provide a range of choices to clients, some of which don’t require entering their credit card information. Reducing the entrance barrier allows an organisation to increase the conversion rate of its donation form.
d. Add trust indicators
An organisation always demands people’s trust when it asks for a donation online. As a result, it is best to add trust indicators to donation forms, like a padlock icon. This can help reassure contributors that their money and information are secure. According to a study, a donation form’s security indicator increases donations by 126%.
Conclusion
To sum up, NGOs are crucial to holding the public and private sectors accountable and responsive. Strategic planning demands time, effort, and ongoing evaluation. If carried out appropriately, it can steer an organisation in the right direction.
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