Nonprofit Business Plan for Advocacy NGOs

Jon Tyrell

Jon Tyrell

Writing a nonprofit business plan is a crucial component of launching a business for NGOs. The organization is free to utilize the business plan and amend it as needed. Over the years, the document can serve as a roadmap to steer the organization in a given direction.


Nonprofit Business Plan
Nonprofit Business Plan


  • The heart of any advocacy organization lies in its mission and values.
  • A compelling mission statement in your nonprofit business plan is necessary to inspire stakeholders.


Nonprofit Business Plan for Advocacy Organizations

Advocacy organizations are known to impact the world positively in different ways. These nonprofits are at the forefront of fostering Human rights Programs and Campaigns to give voice to the voiceless. However, they may require a nonprofit business plan to remain vibrant and sustainable.

Hence, in this article, we will outline the various components of a nonprofit business plan for advocacy organizations.

1. Audience

The audience is an important key to the success of a business mission. In this section, the organization is expected to detail its target audience, and how it plans to reach out to them. Also, there is a need to outline how the organization seeks to effectively communicate its message. This includes the kind of action plan for the target audience such as education or mobilization.

Thanks to advancements in technology, campaigns can now be made on social media platforms at more cost-effective rates. You can also state the particular media platform you intend to use in this section of the plan.

2. Mission

The heart of any advocacy organization lies in its mission and values. Hence, a compelling mission statement is crucial. This statement should not only inspire stakeholders but also serve as a rallying point for supporters.

Clearly stating your mission helps provide a guiding compass for the organization. Also, you will need to establish a unique identity. For example, a human rights organization should clearly state its mission such as: Promoting Equality and Justice for all.

3. Goals

A mission statement outlines what the organization wants to achieve, hence, the reason why it was established. A goal on the other hand is something the organization wants to accomplish within a set period.
Here’s an example:

  • Mission: We seek to Advocate for clean water.
  • Goal: Reduce children’s deaths from waterborne diseases by 20% within 5 years.

Once you define the mission, you can go ahead and set SMART goals.

4. Strategies

Strategies are the backbone of any campaign. Without the proper strategy, failure is inevitable. In advocacy organizations, a large number of strategies are employed. This includes lobbying, grassroots efforts, and media outreach. Other strategies also used are social media campaigns, collaborating with influencers, and organizing community events.

5. Resources

You definitely need resources for the smooth running of the organization. Such resources include funding, staff, and volunteers. Remember to include every other necessary resource.

6. Evaluation

An advocacy organization will need to evaluate its progress. This helps to know if resources are being put to proper use. Likewise, proper evaluation ensures that an organization understands if it is making a positive impact on its environment.


To sum up, advocacy organizations are essential to the survival of a functioning democracy. They create a system that ensures that the government is answerable to the people. In addition, they also provide a platform for the voiceless. The various steps outlined in this article can help guide advocacy NGOs in creating a nonprofit business plan.

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